Join the community of women who are losing the weight for good without having to diet!









Fit & Fierce Over 40

It's Time To Lose The Weight Permanently!


Rediscover the joy of eating without the guilt and shame.

There Are Three Main Reasons Why Diets Don't Work
Diets focus on food instead of WHY you're eating

The majority of women struggle with weight because they are emotional eaters which leads to overeating. Diets don’t address emotional eating and, therefore, don’t fix the problem.

Deprivation leads to binging

Depriving yourself of the foods you want to eat only causes you to want them even more.

It’s human nature to want what you can’t have. When you deprive yourself of the foods you want you end up binging which causes guilt and shame and you don't know how to stop.

Offer short-term promises when it's really a long-term commitment

Weight-loss takes time. In fact, the longer it takes, the more permanent the weight-loss. There is no magic pill or shortcut.

You can see it in your life everyday...
You don't wear the clothes you want

You hide in your clothes and/or you don't go out because you feel ashamed and embarrassed of your body.

Your intimate relationship is suffering

You tend to hold back in the bedroom and you don't have the lights on. If you're single, you don't put yourself out there.

You are missing out on your life

You don’t do things you want to do like go to the beach, take that adventure trip or even go out on that date because of how you body looks. You keep waiting for your body to change but it doesn’t. 

You don't feel in control of your food

Going out to dinner or a function creates significant stress. You don’t feel that you can trust yourself and feel that you’ll ruin your diet. 

If reading that list makes you exhausted, you are not alone.

92% of women say they can't get to their weight-loss goals

The biggest reason this happens is because women:

  • Don't know why they eat when they are not hungry.
  • Don't know how to stop eating when they are full.

Most weight gain comes from emotional eating and women do not understand how to overcome it.

Instead, women are on the perpetual hamster wheel that goes on for years and decades and it looks like this...


It's time to get off the wheel. It's time to break the cycle.  

When you deal with the root cause of your weight gain, you will naturally get to your ideal body weight without having to focus on weight loss and, the best part, you will never have to diet again!
I'm Ready!
Permanent weight loss can be resolved in 3 Steps
Learn to Let Go of Guilt & Shame
All foods are meant to be enjoyed and eating the foods you love is a part of enjoying life. It's time to undo what the diet culture has done. 


In Step One you'll learn to...

  • Change your perspective and language around food.
  • Give yourself permission to have all your favorite foods and eat it with joy.
  • Feel good about your body.
  • Have thought freedom, you just eat.
  • No longer subscribe to unrealistic food rules.
Learn To Overcome Emotional Eating
Emotional eating is less about the food and more about the emotions. Learn how to cope with your emotions instead of using food as a way to cope.


In Step Two you'll learn to...

  • Understand your emotional triggers, cope with your emotions without food.
  • Develop a healthy relationship with food.
  • Trust your body signals to know when to eat when you are hungry and stop when you are full.
  • Be more mindful of what you eat and how the food makes you feel.
Learn To Tune In To What Your Body Really Needs

When you diet for decades you lose touch with what your body needs. Here you’ll learn how to find yourself again and start listening to the inner wisdom that has been waiting for you. 


In Step Three you'll learn to...

  • Prioritize your needs so you can reach your weight loss goals with more ease and fun.
  • Know what your body needs and wants and give it the love and care that it needs.
  • Overcome habitual negative thoughts and now have loving, kind, empathetic words about your body.
  • Appreciate your body for what it has done for you all these years.

Are you ready to implement these 3 simple steps to finally break through to the lasting weight loss you desire?


To implement these steps you need a safe space with a guide who can provide you with the right tools, support and direction as you navigate this new way of life.

That's why I created the Intuitive Diet Program, a step by step program that is simple to follow so that you can rediscover the joy of eating without guilt and shame and still lose the unwanted weight permanently.

Fit & Fierce Introduces the...


A small group coaching program to guide, direct, support, coach you and hold you accountable through your permanent weight loss journey.
This is what you get when you join..
Weekly Live Small Group Coaching

Helping you get unstuck and focused is the key to weight loss success in the Intuitive Diet Program.  Access to Amy on a regular basis in a small group format will have you making ongoing progress.  

Life-changing Training

The path to transformational weight loss starts here. The core content is simple and easy to understand, helping you prioritize your needs and giving you clarity and a path to follow so you can take the shortest, most direct journey to your weight loss goals. 

Designed For You, The Woman Over 40

Women over 40's needs are different and the Intuitive Diet Program is specifically designed with that in mind. 

A Community That Uplifts One Another

This is a community of understanding. You won't be doing this alone.  You're going to be with women who are empathetic and at the same stage of life as you (and know precisely what you are going through). When you do it in a group, it's way easier and more enjoyable!


Statistics say "if there’s a specific accountability appointment with an individual, such as a regularly scheduled session with a mentor or coach, chances of success go up to 95%." We will hold you accountable.  Failure is not an option.

Most women avoid this work because they want the quick fix.

There is no such thing as a quick fix!

If you don't finally face your fears and feelings they will continue to haunt you every day as you worry about your weight and remain unhappy in your body.

You deserve better than that.

I want to challenge you to set a new standard for yourself. To look fear in the eye and decide that you are going to fix this problem once and for all.
You are fully capable of making this happen and with the tools and guidance you'll receive in The Intuitive Diet Program you'll get there.
But only with your 100% commitment to yourself and your results.
If you're exhausted from the emotional roller coaster from dieting, this is your invitation to step off the ride and begin to lose the weight for good and so you enjoy your life to a new level of excitement and joy.


90-minute Deep Dive Body Breakthrough Private Coaching Call
A one time 90-minute breakthrough call to ensure you are on the right path and you have a win to begin your journey! No more guessing and wondering what you should be focusing on.

(Value = $379) 

Life Changing Intuitive Diet Journal
You will learn how to cook mouth watering, super healthy, body-loving, belly-satisfying, guilt-free, versatile dishes that make you happy. Dishes even your friends and family will love.

(Value = $349) 

Personal access to world-class health experts!
Expert advice is at your finger tips quarterly. Live online events where you have access to the experts in the health, fitness and wellness industry who provide information for better health & longevity. Learn for free and ask questions on different topics that are important to you.

(Value = $349) 

Jump start challenges & events
Super fun private community events that challenge you, propel you and your weight loss to the next level. 

(Value = $799) 

Resources at your fingertips!
Full access to a library of life-changing  training specifically designed for women over 40 you won't get anywhere else!

(Value = $199) 

Love Your Body Forever Series
Full access on how to love your body no matter your size, weight, shape or age. This life-changing resource is a game changer for your permanent weight loss goals. 

(Value = $399) 

The Intuitive Diet Program & Membership are  valued at $1,623 USD 

Instead you pay only $239 USD to join.

$239 USD To Join + 12 Monthly Payments of
$87 USD
$239 USD To Join + One Payment (2 months saving)
$870 USD

Doors to join close at midnight July 28 2022.

Try Fit & Fierce's Intuitive Diet Program FOR 30 DAYS


Your 30 Day Money Back Guarantee.

Whether you choose to purchase a monthly or yearly plan, you have 30 days to test drive the Fit & Fierce Intuitive Diet Program.

If you're not satisfied, your money will be 100% refunded (but trust me, you'll love it!).


"I have lost 25 lbs and feel like a new person"
“Seeking Amy’s help in achieving my fitness goals was one of the smartest decisions I’ve made for myself. I had gained 30+ lbs in the past two years, had a negative self image and was uncomfortable in simple daily activities. I was seeing a change in my mood, mobility, strength and confidence. Her professionalism and personal attention make the journey even more worthwhile. From direction on change of diet, workout routines for days on my own, to tips on achieving better healthy lifestyle choices, all were on point. So far I have lost 25 lbs and feel like a new person. I’ve gained a love for working out and a great friend in my corner! Win/win!”  

– Amira

"I have lost 30 pounds since I started working with Amy"
It was when I started working with Amy that I realized how activity and food play an integral part in achieving a healthy body. It’s the classic cause and effect, everything you put in has an effect on your system. Amy taught me what foods to eat, portion sizes, and what combinations of food provide the most energy and promote weight loss. I have lost 30 pounds since I started working with Amy and I am almost at my goal. The turning point in my training came when Amy sent me a greeting card with the following quote by Muhammad Ali ‘I hated every minute of training, but I said, Don’t quit. Suffer now and live the rest of your life as a champion.’ I posted that quote up on my fridge and I see it every time I open the fridge…believe me, it helps you keep your eyes on your goal. Amy is a great motivator, a great teacher and most importantly has turned into a great friend.” 


"...my saddle bags are history!"
“Dear Amy: I am writing to let you know how pleased I am with the training and support you have given me. You taught me some useful and practical dietary tips. Overall I have trimmed down about 10 stubborn extra pounds, I look much more toned, and my saddle bags are history! Thanks Amy, I could not have done it by myself.” 


I'm Amy, your weight loss coach.

I have now been a health & fitness coach for women for 25 years.  I’ve helped women lose their weight for good, get strong in their bodies and overcome their mental obstacles so they can live an energetic and fulfilling life.

Since turning 40, twelve years ago, I’ve been focusing more on helping women navigate through hormonal and physical changes along with their weight challenges as I know this can be difficult and sometimes feels like there’s no solution. But there are solutions to stubborn later-in-life weight.  Just because women are older doesn’t mean they have to suffer in their bodies.  No way!  In fact, I believe in the opposite, you can reach all your weight loss goals and live your best life yet. 

Are you ready to live your best life?   

Is The Intuitive Diet Program For You?
Are you tired of dieting?

If you've been yo-yo dieting for years and decades with little or no success, then the Intuitive Diet is for you.  The work you do here is less about food and more about getting to the root cause of why you eat when you are not hungry. It's about tuning into your body, learning to trust your body signals, understanding what your body needs and wants and giving it the love and care it's craving for. This is the solution to permanent weight loss and not unrealistic food rules that are depriving you of the joy in eating your favourite foods.

Are you truly ready to do the work?

The Intuitive Diet is the farthest thing from a quick fix. To achieve permanent weight loss, commitment, time and persistence are necessary. It is in the journey where you rediscover what your body truly needs and wants where weight loss begins. You are not afraid to do the inner work, to uncover and overcome your blocks so you never have to worry about your weight ever again or worry about the foods you eat or want to eat. You are ready to dig in and get to the root cause. 

Are you tired of feeling bad in your body?

Feeling bad in your body is a result of the diet culture! Feeing sexy, confident, happy and joy in your body is possible regardless of your size, shape, weight and age. Feeling good in your body is a mindset, a frame of mind. Women have been led to believe it is tied to their weight. Working on your belief about your body is as important as weight-loss. You are finally ready to ditch the diet culture once and for all and find true happiness in your body.


Here's why you need The Intuitive Diet Program today

With the spring and summer season ahead of us, there has never been a better time than now to get to your weight loss goals.  


If you've been struggling for years or decades, it's because you've been trying to fix the wrong problem with the wrong tools. 
Weight loss has less to do with food and more to do with what is going on inside your head.
It's about getting to the root cause of why you eat when you are not hungry.
When you address your weight in a way that you've never done before, it will result in being happier in your body, living a more joyful life, eating all foods you enjoy and most of all, losing the weight permanently.
You will never have to count calories, points, grams of whatever, exercise more, worry, feel guilt or shame around anything you do or don't do, eat or don't eat.
You will never say things like "gaining weight is part of aging"!
Let me assure you, permanent weight loss is possible.
If you've never dug deep enough to understand why you can't lose the weight, then it's time do the uncommon. Ditch the diet culture once and for all and get to the root cause so you can live happy in your body.
Don't put off achieving to your weight loss goals any longer.
You can start to lose the weight for good in less than 30 days!
Have a question about the Intuitive Diet Program?

Have a different question? Send me your question at: [email protected]

Free yourself from the weight, guilt and shame for good and start living your best life over 40

$239 USD To Join + 12 Monthly Payments of
$87 USD
$239 USD To Join + One Payment (2 months saving)
$870 USD

Doors to join close at midnight July 28 2022.